Sertus

client

Sertus

role

Full spec strategy implementation

year

2022

Launch Project

Case Study: Sertus - Transforming a New Brand into a Market Leader

‍Challenge: To elevate Sertus from an untrusted and unknown newcomer in the smoke ventilation industry to a market leader.

What We Did:

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Rebranding: Updated the aesthetic and tone of voice to resonate with the target market.
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Website Revamp: Developed a new, state-of-the-art website on scalable architecture with conversion paths encouraging specifiers to download product information.
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Comprehensive Product Information: Created a full suite of downloadable resources, including product data sheets, installation guides, and more, adhering to high standards and strict version control.
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CRM Integration: Implemented and integrated a new CRM system (HubSpot) with the website.
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Revitalising CPD Programs: Transformed an outdated CPD into a series of six educational CPDs.
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Automated Lead Management: Established a highly automated process within HubSpot for lead follow-ups, CPD bookings, and certificate issuance.
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CPD Booking Agency Partnership: Partnered with Advance Connects as a CPD booking agency.
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Continuous Improvement and Training: Implemented a process for continuous CPD improvement and trained additional staff for delivery.
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Robust Social Strategy: Developed a social strategy to support CPD content, achieving significant views on LinkedIn and YouTube.

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Scroll down to see the results! 👇🏽

The Results:

CPD Increase: From four per month to 400 annually, delivered by two staff members.
Marketing Lead Value: Average monthly value rose to £1.3m.
Lead Value Growth: Quarterly marketing lead value increased by 212%.
Lead Volume Growth: Quarterly marketing lead volume grew by 143%.
Website Downloads: Quarterly downloads surged by 232%.
CPD Volume: Increase in CPD volume by 138%.

Conclusion:

As our partnership with Sertus amicably concluded due to a shift in their business direction, Sertus had dramatically transformed. It emerged as the most respected and well-known smoke ventilation company in the UK, known for training fire and rescue operatives from over half of the UK's brigades and providing training to government bodies. This remarkable journey from obscurity to industry leadership showcases the power of strategic marketing and brand transformation.