Polypipe
Background
We were honoured to be awarded a contract with Polypipe to create ten CPDs that would supercharge their specification efforts. With a turnover of £500 million, Polypipe is one of the UK’s largest and most respected construction suppliers - so earning their trust in our process and capabilities was a real milestone for us.
Topic Selection
After a detailed onboarding period, we held an in-depth briefing session with the Polypipe team to explore and refine the subject matter of each CPD. The goal was to identify topics that would showcase Polypipe’s technical leadership and align with the needs of specifiers across different sectors.
Technical Drafting
The Polypipe technical team supplied core technical content, which we used as a foundation for further research and development. From there, we shaped each CPD into a clear, structured technical draft. The feedback process was smooth, with minimal changes needed before the drafts were approved for design.
Design
As a large international business, Polypipe has strict brand guidelines. Our task was to stay true to these while also pushing the visuals forward - creating a modern, engaging and accessible suite of presentations. Every design decision was made with specifier engagement in mind.
Outcome
We're currently working through a portfolio of ten CPDs that strike the right balance between technical rigour and visual impact. Each one is intended to inform and impress specifiers, reinforcing Polypipe’s position as a trusted, go-to brand in construction.
Related Work
Plant Plan
CPD Creation
Sertus
Full spec strategy implementation