Glass Films

‍Glass Films at a glance

Glass Films are specification pros. Their systems are tightly integrated with NBS and RIBA, and they’ve built their success on a smart mix of product innovation and specification marketing.

That same approach shaped their work with Paste. From the start, they had a clear vision for what they wanted to achieve.

‍

The brief

Glass Films asked us to create four CPDs, each focused on one of their key product ranges: Anti-Graffiti Solutions, Polarised Privacy Films, and Decorative Films.

The aim was simple. Create engaging, technically accurate CPDs that could be delivered at scale by their external team across the UK — helping to drive more specifications, faster.

‍

What we did

Each CPD kicked off with a briefing call with Glass Films’ founder. These conversations gave us valuable insights into the products, the market, and the problems they solve.

We then carried out our own research, shaped the narrative, and wrote the first technical draft. Glass Films reviewed it in detail and sent through amends to make sure everything was spot on.

On the design side, there were no formal brand guidelines, so we used their website and catalogue to create a clean, distinctive look that felt true to the brand.

Once the CPDs were finalised, they were submitted to RIBA for certification where we handled their feedback and made the final updates needed for approval.

‍

The result

Some of the CPDs are already in circulation — and they’re already proving a hit, with hundreds of bookings through Glass Films’ external team.

‍