SMI

client

SMI

role

Ecommerce, System Integration, Marketing

year

2019

Launch Project

Case Study: SMI's E-Commerce Platform Transformation‍

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The Challenge:

To revolutionize SMI's digital presence by constructing a new e-commerce platform, replacing the existing system which accounted for 40% of the company's business.

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Background:

SMI, known for its role as a specialist single-source supplier, offers a range of workplace products including workwear, PPE, and essential safety supplies. They pride themselves on their capacity to brand over 7,500 logos daily with cutting-edge machinery and maintain quality with in-house processes.

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The Process:

Scoping the Project: A dedicated role was established to thoroughly understand SMI's unique e-commerce needs and goals.
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User Interface Design: The focus was on creating an intuitive, customer-friendly interface that simplifies the online shopping experience.
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Choosing Scalable Architecture: The architecture selected was scalable, ensuring adaptability for future growth and technological changes.
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Integration with Netsuite ERP: A key aspect was the seamless integration with SMI's new Netsuite ERP system, enhancing operational efficiency and data synchronisation.

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Results and Impact:

Business Through Platform: Post-implementation, 80% of SMI's business is now conducted through the new platform.
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Order Management Efficiency: The platform enables SMI to handle increased order volumes effectively without needing additional staff.
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Improved Customer Experience: The platform streamlines the procurement process with features like approval systems and full management reporting, as highlighted by their MY-SMI service.

Conclusion:

This e-commerce platform has not only transformed SMI's digital presence but also significantly improved its operational efficiency and customer engagement. The new platform is a testament to how digital innovation can drive business growth and streamline processes.

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