Joseph Giles
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Objective
At Joseph Giles, we spent a year rebuilding their marketing platform from the ground up. The company had a well-established, well respected brand, however, the tech stack, marketing structure, budget, and visual identity all needed reworking.
What we've done
1. Build up a new team structure. Redefining marketing job roles and responsibilities.
2. Company rebrand
3. Built a new multilingual ecommerce platform on scalable platforms
4. Introduced an enterprise-grade tech stack
5. Implemented a new DAM (Digital Asset Management) system
6. Implemented a new CRM system
7. Moved the team to an agile content production mindset
8. Explored the science behind social performance and established new growth
9. Set a new standard for events
Process
Process:
1. We learnt as much as possible about the company and the shareholder aspirations for the future of the brand, setting up regular meetings to ensure alignment.
2. Spent time meeting clients, visiting them face-to-face in the UK, Europe and the US.
3. Writing a draft strategy and budget for shareholder consideration
4. Ascertaining existing team fit and hiring top talent to fill vacancies. Ensuring the team have access to adequate tools and training.
5. Scoping out key projects (e.g. ecommerce, rebrand) and services (e.g. DAM, CRM), considering ways of future-proofing the investments.
6. Carrying out tender processes for each area and appointing reliable providers. Considering change management with the introduction of each new development.
7. Assisting the team with executing on the strategy and putting processes, KPIs and financial guidance in place for ongoing managment
8. Analysing the company sustainability with a goal of introducing EPDs and a net-zero plan
9. Ongoing work to move marketing towards a data-driven function
Results
The new brand identity has been soft-launched to the market, with the new site due to be launched in February 2024. We'll be providing data updates as the campaign continues.
