Paste was born from first-hand experience at the sharp end of CPD delivery.

After delivering around 500 CPDs myself, from packed rooms of architects and engineers to more modest lunchtime sessions, I saw exactly what works and what doesn’t. I’ve lived the highs of a perfectly pitched session and the lows of battling to keep an audience engaged.

But running a successful specification programme isn’t just about presenting well. Writing a CPD often means bridging gaps between sales, marketing and technical teams. As a marketeer who’s always been passionate about specification, I found that link came naturally. For many businesses, it simply didn’t exist. Paste was created to be that missing link, helping brands turn technical expertise into compelling, credible CPD content that really lands.

Along the way, we also saw how many other headaches come with CPDs: chasing up certificates, organising lunches, following up leads, and tracking the real impact of every session. Those frustrations pushed us further, leading us to develop software that makes the whole process simpler, faster and more effective.

At Paste, we’re not just writers or software developers. We’re specification marketers who’ve lived and breathed the process, and built tools to make it better for everyone.