Free guide
The Ultimate CPD Guide
Everything we've learnt from presenting hundreds of CPDs to architects and specifiers, in seven short chapters. Free to download.
Download our Ultimate CPD Guide
Includes the Sertus case study
How a newcomer in smoke ventilation reached £1.3m average monthly marketing lead value and booked 400 CPDs in a year.
1. Creating your presentation
Why a sales pitch fails, how long a CPD should be, and where videos and animations earn their place.
2. Managing bookings
Setting up a CPD pipeline, the Wednesday lunchtime problem, and a sensible policy on lunch.
3. Preparation and presentation
What to bring, how to stop relying on your slides, and handling small or camera-off audiences.
4. Dealing with questions
Handling curve-ball questions without losing the room, and turning them into content.
5. Follow-up and feedback
Certificates, attendee lists, and asking for feedback that wins you the next booking.
6. Achieving volume
What a healthy number of CPDs looks like, and why a series beats a one-off.
7. Getting the big guys
How to get in front of the large practices everyone else is pitching to.